We Are Well Chozen
More than a brand — we’re a calling.

Born from legacy, rooted in culture, and driven by divine purpose, Well Chozen is a movement for those who know they weren’t made to blend in. We represent the ones who walk with intention, think with vision, and move with power. Whether through storytelling, fashion, or fearless expression — we stand for truth, creativity, and elevation.

Founded by Kenneth David Auguste, Well Chozen blends spiritual purpose with street-level authenticity. From Haiti to South Florida and beyond, our mission is to awaken the chosen — those set apart to lead, create, and inspire change in their families, communities, and nations.

We honor the past, move with power in the present, and build a legacy for the future.
This isn’t just a brand. It’s a spiritual frequency.

You weren’t born average.
You were Well Chozen.